Lucia Protocol

Platform features

Attribution, identity, intelligence, and infrastructure. One platform.

Attribution engine

Follow a customer from the first ad impression to the final conversion event, across every channel you run.

Multi-touch credit

Every impression, click, and visit weighed per person, not per session.

Campaigns and links

Generate tracked links per channel and see performance side by side.

CAC and ROAS per campaign

Spend joins revenue in one ledger, including on-chain transactions.

Identity resolution

The machine learning core of Lucia. Fragmented sessions, devices, and wallets become one person with one journey, so nothing gets credited twice and nothing gets lost.

  • Sessions matched across phone, desktop, and tablet with scored confidence
  • Fingerprinting that works where third-party cookies cannot
  • Wallet addresses joined to the same profile as web sessions
  • Multi-wallet clusters resolved to a single human

identity.resolve(session)

Device pair

iPhone 15 + MacBook

0.96

Geo pattern

Commute overlap

0.91

Behavior

Scroll and dwell match

0.88

Wallet

0x74d2...8Bc4 linked

0.94

Sample match signals with confidence scores

Behavioral intelligence

Attribution tells you what happened. The intelligence layer tells you what happens next, and what to do about it.

Predictive behavioral model

Trained on sessions, transactions, and social signals to forecast conversion, churn, and lifetime value before they happen.

AI analyst

Query campaigns, cohorts, demographics, and financial metrics in plain English.

Segments that build themselves

High-LTV lookalikes, churn risks, and whale cohorts surfaced automatically.

Real-time signals

Engagement and intent streamed live from the SDK, not batched overnight.

Infrastructure you can build on

SDK and APIs

Lightweight SDK with quickstarts for Vite, React, and Next.js. Page views, conversions, and user traits in a few lines.

Privacy and compliance

Consent-aware collection, GDPR-aligned processing, and data controls your counsel can review.

Web3 native

Wallet connect events, transaction history, and multi-chain activity handled as first-class data.

See the full platform live

Twenty minutes with your channels on screen beats any feature list.